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Science - Public Relations Case Studies

Red Ball  Publicizing a New Science Competition Gordon and Betty Moore Foundation
Red Ball  Making a Mark in Addiction Research Brookhaven National Laboratory
Red Ball  Creating a Big Bang for a Physics Lab Brookhaven National Laboratory

Publicizing a New Science Competition

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Gordon and Betty Moore Foundation
Tartaglia Communications helped the Gordon and Betty Moore Foundation gain extensive national media visibility for the Science, Play and Research Kit (SPARK) competition, a new contest that challenged the nation’s brightest minds to develop projects and ideas that “reimagine the chemistry set” in order to ignite curiosity in children about, and spur their lifelong interest in, science.

Despite the challenges inherent in publicizing a new science competition (with 16 winners) for adults, we achieved outstanding national media results.  They included stories in leading consumer, business, science and technology outlets:  The New York Times, NBCNews.com, Yahoo!News, Science, Popular Science, Discover, NPR’s Science Friday, Smithsonian, American Scientist, Science News for Kids, Fast Company, CNET and WIRED, as well as specialty and trade media including Chemical & Engineering News and Makezine, which reach key Moore Foundation audiences. The campaign – which involved our working closely with, and writing profiles of, all 16 winners – achieved all of the Moore Foundation’s objectives.

Making a Mark in Addiction Research

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Brookhaven National Laboratory
Representing the Department of Energy’s Brookhaven National Laboratory for eight years, Dennis Tartaglia helped focus press attention on the Lab’s scientific leadership across a number of disciplines and research facilities. 

A primary area of emphasis was BNL’s addiction research, which Tartaglia helped bring to national media prominence through ongoing study releases, journalist briefings, scientific symposia, and media tours at the Lab, in Washington, DC and in New York City.  Hundreds of stories in media ranging from CNN and the BBC to The New York Times and The Washington Post were the result.   This work won PRSA’s Big Apple Award and other honors.

Creating a Big Bang for Physics Lab

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Brookhaven National Laboratory
Communications staff at Brookhaven National Laboratory learned that four experimental groups at the Lab's Relativistic Heavy Ion Collider had significant findings, about to be published as four complementary papers in a physics journal: discovery of an unexpected form of primordial matter. While excited, the scientists were dismayed by the prospect of $18 million in federal funding cuts to this premier research facility. They were also concerned that a high-profile press announcement would be seen as “hyping” the papers’ scientific significance.

Dennis Tartaglia worked with Brookhaven to design a strategy timed to the peer review publication process.  The strategy placed these findings in their proper context, achieved high level media visibility and maintained the Lab's credibility.  News coverage included The New York Times, Wall Street Journal, USA Today, Scientific American (cover story), and many more leading outlets… and led to the Lab’s first philanthropic donation.  The campaign won the public relations industry’s top award:  the PRSA Silver Anvil.




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